The Social Value
☰
Investment Research
See It Before Wall Street Does
Social trends meet fundamental analysis. We spot cultural shifts before institutions price them in — then validate with Buffett-grade rigor.
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Active Positions
Featured Theses
CELH
▲ LONG
active
$44.68
⏳
Celsius — Riding the Sober-Curious Wave to Functional Beverage Dominance
Gen Z's shift from alcohol to functional beverages is a generational change, not a fad — Celsius owns the 'healthy energy' positioning and has Pepsi's distribution muscle, but is priced like the trend is over when it's just going mainstream.
📡 Sober-curious movement, functional beverage search trends, campus and gym presence, health optimization culture
Published Feb 17, 2026
Signal:
Neutral
MoS
0%
Upside
+43.2%
HIMS
▲ LONG
active
$23.00
⏳
HIMS & Hers — The GLP-1 Controversy That's Building a Healthcare Empire
The GLP-1 controversy tanked HIMS stock but supercharged brand awareness — even in the worst-case regulatory scenario, the platform value and subscriber base are worth far more than $23.
📡 GLP-1 social media explosion, $49 semaglutide virality, wellness influencer coverage, health podcast mentions
Published Feb 17, 2026
Signal:
Bullish
MoS
0%
Upside
+71.6%
DUOL
▲ LONG
active
$109.00
⏳
Duolingo — The Cultural Moat Wall Street Is Ignoring
Duolingo's cultural dominance and engagement moat are completely mispriced at 13.8x earnings after an 80% drawdown.
📡 TikTok virality, meme culture, streak engagement, language learning demand
Published Feb 15, 2026
Signal:
Bullish
MoS
45%
Upside
+129.4%
ELF
▲ LONG
active
$81.00
⏳
e.l.f. Beauty — Riding the Skinification Wave at a 46% Discount
The skincare obsession is accelerating across every demographic, and e.l.f. is the best-positioned affordable play — the 46% drawdown is a gift.
📡 Skincare search explosion, PDRN +9400%, Gen Z beauty spending, TikTok beauty community
Published Feb 15, 2026
Signal:
Bullish
MoS
0%
Upside
+60.5%
LULU
▲ LONG
active
$176.00
⏳
Lululemon — The Pilates Renaissance at Value Stock Prices
Lululemon at 12x earnings is priced for decline while the Pilates/aesthetic-fitness mega-trend enters mainstream adoption.
📡 Pilates studio boom, aesthetic wellness culture, soft-fitness movement, Instagram/TikTok fitness trends
Published Feb 15, 2026
Signal:
Bullish
MoS
45%
Upside
+59.1%
From the Blog
Latest Observations
Welcome to The Social Value
Feb 14, 2026
What is social value investing, and why we built this site.
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Our Approach
We fuse social trend-spotting — observing cultural shifts in the real world — with Warren Buffett-style fundamental analysis. Find it socially. Validate it fundamentally. That's social value investing.
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Disclaimer: This site is for educational and informational purposes only. Nothing here constitutes financial advice, a recommendation, or a solicitation to buy or sell any security. Do your own research. Past performance does not indicate future results.
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